All ETDs from UAB

Advisory Committee Chair

Nancy Borkowski

Advisory Committee Members

Monica S Aswani

Larry Hearld

Amy Landry

Document Type


Date of Award


Degree Name by School

Executive Doctor of Science (DSc) School of Health Professions


This study examined the influence of hospital list price information on individuals' decision-making to purchase healthcare services. The study collected quantitative data from 550 individuals by administering a hospital price transparency survey. Findings indicate that awareness of hospital list prices and quality outcomes metrics was high, but utilization rates were relatively low among survey participants. Demographic variations were explored with respect to the awareness and utilization of hospital list prices. Quality outcomes and recommendations from friends, family, and physicians emerged as the most important attributes influencing decision-making to purchase healthcare services whereas hospital list prices and social media had a relatively lower importance among survey participants. These findings emphasize the multifaceted nature of healthcare decision-making. Future research should explore factors driving prioritization of quality outcomes and personal recommendations over hospital list price information and assess the long-term impact of these hospital price transparency initiatives.