Document Type
News Article
Publication Date
10-30-2018
Category
News
Sub-Category
Research & Innovation
Creative Commons License
In Copyright
Supplemental Associated Link
https://www.uab.edu/news/research/item/9895-customer-centricity-benefits-buyer-firms-while-suppliers-assume-more-risk-break-even
Recommended Citation
Rohan, Alicia, "Customer centricity benefits buyer firms while suppliers assume more risk, break even" (2018). Browse All News. 8223.
https://digitalcommons.library.uab.edu/all-news/8223