An examination of the relationship between source credibility in word-of-mouth and spokesperson television commercials and service purchase intention.

Authors

Patrick Michael Sobczak, University of Alabama at Birmingham

Document Type

Dissertation

Date of Award

1990

Recommended Citation

Sobczak, Patrick Michael, "An examination of the relationship between source credibility in word-of-mouth and spokesperson television commercials and service purchase intention." (1990). All ETDs from UAB. 5750.
https://digitalcommons.library.uab.edu/etd-collection/5750